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To create an optimal user experience while still meeting the file size requirements, follow the guidelines below.
- Always keep the project file size limitation requirements in mind.
- Keep video files as clean as possible:
- Remove any unnecessary or nonfunctional UI elements that users are not expected to tap.
- If you can’t remove a UI element, cover it with a Call to Action or app branding.
- Make looping videos as clean and seamless as possible:
- Keep them short, about 1-4 seconds long.
- If the resulting loop looks intermittent or disjointed, try increasing the length of the video.
- To preview a loop, open it in QuickTime Player and on the menu bar, select View > Loop.
- Always include visual directions, such as a finger or arrow animation indicating an action.
- To focus the user’s attention where an action is required, consider the following:
- Add a semi-transparent black mask over the rest of the scene.
- Highlight the tap area with a brightly colored outline.
- Make the tap area or instructional text pulsate, for example, using keyframing.
- Use frame-by-frame video editing so that action sequences begin immediately after the user makes an interaction.
- Follow these guidelines for transitions between video sequences:
- To prevent the user from losing interest during longer action sequences with little user interaction, add a Skip button after 7-10 seconds to allow the user to skip ahead.
- If you plan to use a marketing video, break it into shorter clips with a Skip button to allow users to tap through the video without skipping it entirely.
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Updated June 27, 2019