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With AppOnboard Studio, you can build app projects for HTML5 ads or Google Play Instant Apps. Before you begin building your project, you should decide on the distribution channel and plan your project accordingly.

To take full advantage of the available features, we recommend building separate projects for each platform. If you decide to create a single project and repurpose it, make sure you keep the file size and project length considerations in mind.

Google Play Instant Apps

Google Play Instant Apps (GPIs) are Play Store apps that users can open without installing them first.  If they like the app, they can download (and purchase if necessary) its full version from the Play Store. The output that you create with Studio will be an Instant App, a project of the full version of your app. GPIs are typically longer in length and true to app, highlighting multiple features. For more details, see Learn about Instant Apps.

Output Format APK
Project Length Longer experience, with more content included
Orientation Portrait or landscape
Project file size Under 8.5 MB for gaming apps, under 2.5 MB for non-gaming apps

 

Tip: To increase your size limit for non-gaming apps, you need to apply and be accepted for Google Beta for Google Play Instant Apps.

Facebook Ads

A Facebook ad consists of three parts: a campaign, ad set, and ad creative. The output that you create with Studio will be the ad creative part—an interactive app demo that your customers or audience will see and interact with on Facebook and be interested to click through to install the app. These types of ads are shorter in length, ideally under 30 seconds, and highlight one feature of the app. For more details, see What are Facebook Ads.

Output Format HTML5
Project Length Shorter, ideally under 30 seconds
Orientation Portrait only
Project file size 2MB (1.3 available)
Device Requirements iOS 12.0+ and Android 5.0+

Note: To accommodate the requirement for Base64 encoding of assets for Facebook Ads, the total unit file size calculation in Studio will include an extra 25% in addition to the total size of the used assets.

AppLovin

AppLovin offers performance tracking for your playable ad through their campaign management dashboard. Once you have created your playable in Studio, simply use the AppLovin Playable Preview Tool to test your unit. After testing your unit, the file must be sent to your AppLovin representative for final QA and approval to go live. 

Output Format HTML5
Project Length Shorter, ideally under 30 seconds
Orientation Portrait and landscape
Project file size 5MB (3.55 available)
Device Requirements iOS 12.0+ and Android 5.0+

ironSource

ironSource offers real time ROI and reporting for playable ads. Once you have created your playable in Studio, simply use the ironSource Web Test Tool to test your unit prior to final QA and upload. 

Output Format HTML5
Project Length Shorter, ideally under 30 seconds
Orientation Portrait and landscape
Project file size 2 MB (1.3 available)
Device Requirements iOS 12.0+ and Android 5.0+

Unity

Unity offers performance tracking and metrics tools for your playable ads. Once you have created your playable in Studio, simply use the Unity testing app to test your unit prior to final QA and upload. 

Output Format HTML5
Project Length Shorter, ideally under 30 seconds
Orientation Portrait and landscape
Project file size 5MB (3.55 available)
Device Requirements iOS 12.0+ and Android 5.0+

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Updated July 17, 2019